Second episode in, 15 contestants left. The participants are awoken at the figurative crack of dawn via a recorded message on a laptop. Alan Sugar tells the group of their new challenge – to market and sell a new mobile phone app. I liked this challenge a lot, in this day and age, a huge majority of people are fiddling with apps on their phone when on the tube, and there seems to be an app for almost everything, however weird or wacky, so it would be an interesting thing for the teams to do. Once again, they’re grouped boys vs girls, so the ladies have a man advantage.
When picking Project Managers, Leon puts himself forward, although he has an agenda; in the last episode, Alan Sugar had commented that he wasn’t involved enough, so he wants to prove Sir Alan wrong. Several other men volunteer to be PM as well, but eventually it goes to a vote and Leon gets the role. The boys are moving along at a good pace and before long have decided on their app – Slang-a-tang, an app that gives soundbites of people from all over the UK, as well as over the world.
Things are going considerably less smoothly over at the girls’ team, where Susan gets herself into a bit of a mess when trying to pitch her idea. She says something along the lines of “Imagine I’m here, and you’re there. And I’m me and you’re you-” Needless to say, the team are massively underwhelmed with her idea and Project Manager Edna tells her to pipe down, which Susan refuses to do. When she’s finally silenced, Susan sulks in a fashion dissimilar to a spoilt child. It’s impossible to warm to the woman.
